The Social Jar #12 – Social Media Video Has Killed Television?

For the first time in 2022, The Social Jar Podcast is back!

In an episode prompted by recent reports claiming that social media video now sees as much consumption time as traditional TV, Dan and Andreas sit down to offer their thoughts on the matter, what this means for brands, advertising, and the respective industries as a whole.

How To Listen & Watch The Social Jar #12

Download The Social Jar on Apple Podcasts and Spotify. Or, if you prefer to watch along, head over to our YouTube channel for the video version.

The study, conducted by the Consumer Technology Association, found that US consumers now spend almost as much time streaming videos on social platforms as they do watching television.

YouTube’s decade-long dominance, combined with the rise of TikTok and its equivalents, has seen user-generated content come to rule the internet. It’s remarkable to see that its popularity is such that it now rivals a true pillar of modern entertainment - standard television. But should its upward trajectory continue, what does this mean for TV? Has social media video truly killed television?

Is there a topic you want the team to chat about on a future episode? Email us at info@uni4mbrand.com with your suggestions!

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