The Social Jar #17 - What Does ‘Going Viral’ Really Mean?

Admit it. We’ve all said it, we’ve all wanted it to happen to us. For social media managers and marketers everywhere, the demand and expectation that content must ‘go viral’ has been a thorn in our side since a nostalgia-filled series of YouTube videos (think Charlie bit my finger - which as previously discussed on TSJ, is now an NFT) took the internet by storm more than a decade ago.

But in today’s day and age, with the internet brimming with more content than ever before, what exactly constitutes a ‘viral’ post? How do you know when you’ve got a potential success story on your hands? And why is it we’re all so desperate to see our content become hyper-popularised?

The Social Jar duo are back once again to dissect one of social media’s ultimate buzzwords, with more than a few laughs along the way.

How To Watch & Listen To The Social Jar #17

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The Social Jar Podcast is a fortnightly social media marketing and news podcast hosted by Dan Wiseman and Andreas Georgiou.

Watch episodes of The Social Jar on our YouTube channel or download via Apple Podcasts and Spotify.

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About The Social Jar

The Social Jar Podcast is brought to you by Uni4m Media, Dan Wiseman and Andreas Georgiou discuss the latest social media marketing news and updates.

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