Uni4m collaborated with European Aquatics to manage social media for the prestigious Water Polo Champions League, including the campaign for its climactic Final 4.
Hosted in Malta as part of a three-year agreement, the Final 4 is the pinnacle of the season, where the top four teams battle to be crowned Champions League winners. To amplify excitement, Uni4m developed the “Ticket to Malta” campaign, transforming team qualifications into a cohesive narrative and creating exclusive content that celebrated the journey to the grand finale.
The Client
European Aquatics oversees water polo, swimming, diving, and artistic swimming competitions across Europe. As a governing body with a rich tradition, it combines sporting excellence with innovation to grow aquatic disciplines’ popularity on a global scale.
The Objective
To maximise interest in the Final 4 and elevate the prestige of the Champions League through a dynamic social media campaign, alongside engaging content that would spotlight athletes, teams, and the event itself. Additionally, the campaign aimed to boost the newly launched European Aquatics TikTok channel.
The Plan
Recognising the opportunity to go beyond standard qualification announcements, Uni4m introduced the “Ticket to Malta” campaign. This creative approach added an element of exclusivity and storytelling, emphasising the honour of competing in the season’s grand finale.
The campaign included:
Customised ‘Ticket to Malta’ Prints: These bespoke designs were shared with the qualifying teams, who posed with them to promote their entry into the Final 4. This generated excitement among clubs and their fan bases while delivering standout social media content.
TikTok Engagement: The Final 4 was used to drive momentum for European Aquatics’ TikTok channel. Filters were created to engage athletes and spread awareness, with teams and players using them on their own social channels, further amplifying the campaign.
Engaging Content: Fun and humanising features such as 20 Questions allowed fans to connect with athletes, while professionally produced highlights captured the drama of the final match.
The Outcome
The Final 4 campaign delivered an electrifying conclusion to the Champions League season, achieving record-breaking results:
5 Million Reach: The Final 4 campaign reached an impressive audience across social media.
3 Million Video Views: Final 4 content alone generated significant engagement, taking the season total to 14 million views – the highest in the competition’s history.
TikTok Success: The filters became a hit, embraced by teams and players, contributing to the rapid growth of the European Aquatics TikTok channel and increasing its visibility.
Uni4m’s innovative approach to storytelling and engagement turned the Final 4 into more than a competition – it became an immersive experience for fans, teams, and players alike, cementing the Champions League as a highlight in the water polo calendar.