The Social Jar #15 – Is Social Media Getting Boring?

It’s been a pretty crazy 12 months online. From Facebook’s rebrand, Twitter’s controversial changing of CEO, a busy period for Instagram and a whole lot of Metaverse chatter, it’s hard to think of a period that has been more tumultuous for the social media industry than the last year or so.

But despite all this, a recent report from Deloitte found that ‘boredom’ was cited as the main reason behind 42% of users making an effort to quit at least one social media platform in 2021.

The study saw 1,000 consumers in the Republic of Ireland surveyed on the matter, with two in five respondents admitting to attempting a temporary or permanent break from various apps.

So that got us thinking - is social media really getting boring? Which platforms are most at risk of going stale? And what can be done in 2022 to reverse this trend?

How To Watch & Listen To The Social Jar #15

Is it possible to be bored on social media? 🤔

The Social Jar Podcast is a fortnightly social media marketing and news podcast hosted by Dan Wiseman and Andreas Georgiou.

Watch episodes of The Social Jar on our YouTube channel or download via Apple Podcasts and Spotify.

The Social Jar Is Now On Patreon

The Social Jar Podcast Patreon page has been created to reward our loyal subscribers with even more TSJ goodness.

From early access to podcast episodes to exclusive content, topic votes and giveaways, it's the place to be for any fan of The Social Jar. Oh, and to kick off 2022, it's FREE!

About The Social Jar

The Social Jar Podcast is brought to you by Uni4m Media, Dan Wiseman and Andreas Georgiou discuss the latest social media marketing news and updates.

Follow @Uni4mBrand on all socials and never miss an upload.